Perfect Pitch

When trying to go from an unknown company founder to an investment-ready entrepreneur there are three things which it is vital that one prepare.

First, the pitch. A pitch is a perfect paragraph that grabs the attention of the audience and directs it toward your project.

Second, the Executive Summary. This is a single page which establishes all of the fundamental information of your venture. It should aim to answer the first questions that your audience will have about your venture, and to build their interest to the point where they have an active desire to read the third important item: your business plan.

Once these three important components have been completed they should be flame tested by every intelligent person who you can persuade to offer you feedback. Only then are you truly prepared to face an investor.

I am the type of person who traces mazes backwards; therefore, it should be no surprise that I completed and flame tested the business plan for my company, then the executive summary, and am now left with nothing but the daunting prospect of creating the perfect pitch.

In the modern world of digital social networking, a perfect pitch should not only be something one can deliver during the course of an elevator ride, it should also be something which can be captured and transmitted into the vast maw of the web where it will generate interest from a wide spectrum of humanity and focus that interest on the amazing plans and potential of one's venture.

I have given countless verbal presentations on my company. My ability to speak on the virtues and potential of Multi Axis Games knows no bounds. I have spoken to hundreds of people for thousands of hours on the subject; however, I have never boiled it down to the perfect sound bite.

Obviously, the purpose of the pitch is to generate the kind of interest which can be nurtured into the support necessary to make this company a success.

I could focus on the wide reaching social effects that MxG will create; talk about the enormous good which will be done once MxG is generating revenues and focusing half of those revenues on humanitarian efforts throughout the world.

I could focus on how our design principles will result in games which revolutionize the MMO experience; talk about how designing content to appeal to everyone and delivering that content via code that eliminates lag through structured data prioritization will expand an already vast market and deliver a richer and more rewarding experience to players.

I could focus on the economic responsibility of our budget which creates a large number of permanent salaried jobs with health benefits to utilize the huge glut of brilliant unemployed.

I could focus on how our corporate structure offers investors all of the transparency and protections of a publicly traded company as well as the stability of a private company, immune to market fluctuations.

I could focus on the staggering profit potential of a market totally untended by the genuine creativity desperately desired by its steadily growing consumer base.

Responsibility, fun, profit, safety; I am left debating at which angle to display my company so that all of the important factors will be appropriately transmitted and appreciated. I am simply unwilling to accept that even in a Twitter world, no one has the attention span to perceive and grok a complex message. We must still able to pursue a meaningful existence which cannot be boiled down to 140 characters or a five minute sound bite.

I will overcome my basic frustration with having to refine a plan, for which I feel such passion that I have dedicated my life to seeing its fruition, to a palatable set of sound bites. I will deliver said media nugget to you for easy consumption; however, if I have attracted your attention here with this pre multimedia transmission, I hope that you will let me hear your thoughts: what do you think I should speak on in my first five minute transmission?